About Mautic

If you’ve discovered this handbook, you’re likely interested in learning more about the Mautic community. But what exactly is Mautic?

This section has some basic information in case you haven’t come across Mautic, or the Mautic community, before.

What is Mautic?

Mautic is the world’s first Open Source Marketing Automation platform.

DB Hurley created Mautic and launched it in 2014 as an Open Source project under the GPL v3 license. You can find out more on the website, mautic.org, or on the Mautic GitHub repository. You can download Mautic for free on mautic.org.

The Mautic Community are a worldwide distributed team of volunteers who are passionate about Mautic, Marketing Automation, and Open Source technologies.

The community comes together to build, improve, and share Mautic, united by the belief in empowering organizations with the tools they need to deliver world-class automation and personalized experiences to their customers.

Anybody can get involved - whether you want to organize a local meetup, contribute code, improve the documentation or translations, or help tell others about Mautic.

The Mautic project primarily organizes around the following channels:

• Mautic Community Forums

• Mautic Community Slack

How to try Mautic?

Mautic is available to download for free, just head over to the website where you can download Mautic, allowing you to explore its full capabilities without restrictions when you host it yourself. You can also start a free trial for 14 days to take Mautic for a spin in a hosted environment, and if you choose to continue with a paid plan, 40% of the revenue comes directly back to the Mautic project.

For optimal performance, it’s recommended to host Mautic on a Virtual Private Server (VPS) rather than shared hosting, particularly if you intend to use it in a production setting on lower end hosting which often have limited resources, which may impact Mautic’s efficiency and performance.

For further information on setup and hosting recommendations, visit the Mautic Documentation.

How is Mautic used?

Mautic is a powerful and flexible Marketing Automation platform that supports a wide range of marketing and communication activities. Its versatility allows organizations to customize Mautic for various use cases:

• Omni-channel Marketing Automation Mautic enables seamless marketing across multiple channels, ensuring consistent engagement across email, social media, and more.

• Email Marketing Campaigns Create, manage, and track dynamic email campaigns, including segmentation and personalized messaging.

• Activity Tracking Mautic allows tracking of user activities across web resources, providing valuable insights for targeted marketing.

• Mass Communication Management Mautic can coordinate large-scale, multi-channel communications, ideal for governments, public services, and other organizations.

• Landing Page Creation Design custom landing pages optimized for specific campaigns, promotions, or targeted messages.

• Lead Nurturing Build and automate lead nurturing workflows to guide prospects through the sales funnel, ensuring personalized engagement.